Food blog analysis
Hi everyone! During the Food Culture class on October 13th, we analyzed various food & recipe blogs. Today, I would like to pick up one of the blogs I analyzed, which is Vegan Richa.
Vegan Richa is a popular cooking blog specializing in vegan recipes and Indian cuisine recipes. The blog is published by Richa, an award-winning recipe developer, blogger, and photographer. Recipes on her blog are all vegan cuisines, but as long as it's also gluten and oil-free, besides its popularity among vegans, it is also immensely popular among allergic or health-conscious subscribers.
The fact that her blog is well-organized would be another reason why her blog is popular. As long as all recipes are categorized into groups (like breakfast, main courses, dessert, and gluten-free recipes), you can easily access the recipes you want to see. Richa is a photographer so the recipe photos are vibrant and look delicious.
Furthermore, her blog is constantly updated once every three days, in addition to the external linked SNS (Twitter, Instagram, and Youtube) which is also frequently updated. As a result of her effort, her first recipe book "Vegan Richa’s Indian Kitchen" has been awarded best sellers on the Amazon recipe book ranking.
In conclusion, her various strategies on her blog such as design, update frequency, and utilizing external SNS, would be helpful for my better blog management in the future.
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